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Willful Blindness -Overcoming Self-Deception for Ethical Excellence (#3 in an 8 part series)

Writer: Bill Carlson Bill Carlson

Introduction


In the journey of self-discovery and ethical growth, few concepts are as critical to grasp as "willful blindness." Margaret Heffernan’s book, Willful Blindness: Why We Ignore the Obvious at Our Peril, explores this phenomenon in detail, uncovering the ways in which we consciously or unconsciously ignore truths that are inconvenient, uncomfortable, or threatening. For myself and my fellow co-creator of the Bitter or Better course, understanding this concept was pivotal in recognizing our past mistakes and learning how to prevent them in the future.


This blog delves into the lessons learned from Willful Blindness, how they shaped the development of the Bitter or Better course, and how they inform the ethics training I now provide to organizations. By acknowledging and addressing our own willful blindness, we can cultivate a culture of transparency and accountability, both in our personal lives and within the organizations we serve.


Understanding Willful Blindness


Margaret Heffernan’s book defines willful blindness as the act of deliberately ignoring information that we feel would be too difficult or painful to confront. This can happen on an individual level, as we choose to ignore red flags in our personal lives, or on an organizational level, where companies might turn a blind eye to unethical practices to protect their interests.


Heffernan argues that willful blindness is not just a passive oversight but an active choice—a way to preserve our sense of self, our relationships, or our financial stability. However, the consequences of such blindness can be severe, leading to ethical breaches, damaged relationships, and in some cases, catastrophic failures.


Learning About Ourselves


When we first encountered the concept of willful blindness, it was like holding up a mirror to our past actions. In reflecting on the mistakes that led us to prison, we realized that many of them were rooted in a deliberate avoidance of uncomfortable truths. Whether it was the denial of the harm our actions were causing or the rationalization of unethical behavior for the sake of financial gain, willful blindness played a significant role in our downfall.


This realization was both humbling and enlightening. It forced us to confront the ways in which we had deceived ourselves and ignored the warning signs that were present all along. Understanding willful blindness became a crucial step in our journey toward self-awareness and personal growth.


Applying These Lessons to the Bitter or Better Course


The insights gained from Willful Blindness were instrumental in shaping the curriculum of the Bitter or Better course. One of our primary goals was to help participants recognize and address their own willful blindness, whether in their personal lives or in their decision-making processes.


In the course, we emphasized the importance of self-reflection and accountability. Participants were encouraged to examine the choices they had made, the red flags they had ignored, and the justifications they had used to avoid facing the truth. By acknowledging these patterns of behavior, they could begin to dismantle them and make more ethical, informed decisions in the future.


This process was not easy. It required a great deal of honesty and vulnerability, as participants had to confront aspects of themselves that they had long denied or suppressed. However, it was also deeply empowering. By shedding light on their own blind spots, they gained the clarity and confidence needed to make positive changes in their lives.


The Relevance of Willful Blindness in Organizational Ethics


The concept of willful blindness is not just applicable to individuals; it is equally relevant in the context of organizational ethics. In my work with companies, I’ve seen firsthand how willful blindness can lead to a culture of secrecy, denial, and ultimately, ethical breaches.

Organizations, like individuals, can fall into the trap of ignoring inconvenient truths. This might manifest as overlooking unethical behavior, turning a blind eye to conflicts of interest, or failing to address systemic issues that harm employees or customers. The consequences of such blindness can be far-reaching, damaging the organization’s reputation, eroding trust, and leading to legal or financial repercussions.


In my ethics training programs, I use the lessons from Willful Blindness to help organizations recognize and address these blind spots. We explore the factors that contribute to willful blindness, such as fear of conflict, pressure to conform, and the desire to protect one’s own interests. By understanding these dynamics, organizations can begin to foster a culture of transparency and accountability.


Cultivating a Culture of Transparency


One of the key takeaways from Heffernan’s book is the importance of creating an environment where difficult truths can be acknowledged and addressed. This requires a commitment to transparency, both at the individual and organizational levels.

In the Bitter or Better course, we taught participants the value of open communication and honest self-assessment. These principles are equally important in the workplace. Organizations must encourage employees to speak up when they see something wrong and provide a safe space for them to do so without fear of retaliation.


Leaders play a critical role in this process. They must model the behavior they wish to see in their employees, demonstrating a willingness to confront uncomfortable truths and take responsibility for their actions. This sets the tone for the entire organization, signaling that ethical behavior and accountability are valued and expected.


Preventing Willful Blindness in the Future


The journey from willful blindness to ethical awareness is ongoing. It requires continuous effort, self-reflection, and a commitment to personal and organizational growth. For myself and the co-creator of the Bitter or Better course, this journey has been transformative. It has allowed us to take responsibility for our past mistakes, learn from them, and help others do the same.


In my ethics training programs, I aim to share these insights with organizations, helping them recognize their own blind spots and take proactive steps to address them. By doing so, they can prevent ethical breaches, build trust with their stakeholders, and create a culture of integrity.


Conclusion: The Power of Awareness


Willful Blindness taught us that the greatest dangers are often the ones we choose not to see. By confronting these dangers head-on, we can make better decisions, both in our personal lives and within the organizations we serve. The lessons from Heffernan’s book continue to resonate in the Bitter or Better course and in the ethics training I provide, offering a path to greater self-awareness, accountability, and ethical excellence.


 
 
 

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What the Professionals Are Saying 

"I teach a course on negotiations, during which I spend a good deal of time talking about honesty and ethics in negotiations. As an ethics researcher, I think it is important that students not only understand strategies for successfully claiming value in negotiations, but also learn about the temptations they will face to engage in unethical bargaining, and unethical behavior more broadly in their professional careers. Bill brought this message to life. Bill explained to my students – with openness, authenticity, and scientific insight – the ethical missteps he took in his career. I am incredibly grateful to have had Bill in my class – I learned from him just as much as my students did. I think he would be a welcome, and much needed, addition to any course related to ethics, well-being, power and influence, or negotiations (and likely many more!)."   

                                                                        Professor Emma Levine/ University of Chicago Booth School of Business 

“Bill Carlson has a reservoir of experience that will resonate with college students and professionals from all walks of life. Seldom do you encounter an individual willing to openly share his foibles and mistakes in an attempt to deviate the life paths of those mutually-inclined to make the same errors. Bill lays his life bare in his presentation and shares the detrimental impact his decision-making had on his personal and professional life; yet he lays the foundation for an inroad to a better future built upon his gratitude for life, learning from his mistakes, and pursuit of his new definition of “life wholeness”.  

                                                                         Dr. William C. McCoy, Director/Rutland Institute for Ethics

                                                                         Visiting Professor, College of Education/Clemson University 

"For over 30 years, I have been teaching full- and part-time. For the past eleven years I have been a member of the accounting faculty at Fordham University. This semester, Fall 2021, Mr. Carlson agreed to speak with my students about his story, and I can say that I have had few guest speakers who delivered such a powerful message about the importance of professional obligations. It was the story of a seemingly nice guy who exhibited a lack of judgment and would pay a heavy price for it. Most importantly, it is a story of a man who reflected upon his moral lapse and has made a solid commitment to helping others."              

                                                                                       Timothy P. Hedley, Ph.D., CPA, CFF, CFE

                                                                            Retired Global Leader of Fraud Risk Management Services, KPMG LLP

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